Market Research Analyst
Marketing & Public Relations
65%
Medium Risk
Task-Based Role
AI Impact Overview
Significant parts of this role may be automated or augmented by AI in the coming years. Developing complementary skills and staying adaptable will be important.
Past 3 Years
- 2022: AI survey analysis from Qualtrics and SurveyMonkey automated coding and theme extraction that previously required days of analyst work
- 2023: ChatGPT and Claude began generating research reports from data, reducing analysis time by 60% for standard projects
- 2024: AI tools like GWI and Glimpse provided real-time consumer insights that made traditional research cycles feel slow and expensive
2-5 Year Outlook
- By 2026, AI will conduct 80% of quantitative analysis and basic reporting, with human analysts focusing on strategic interpretation
- 2027: Traditional survey-based research will be largely replaced by AI analysis of behavioral data, reviews, and social conversations
- By 2028, market research analyst positions will decline by 40%, with remaining roles requiring strategic consulting and synthesis skills
Adaptation Strategies
- 1Master AI research tools and learn to direct AI analysis - become the human who asks the right questions, not just processes data
- 2Develop strategic synthesis skills: combining multiple data sources into actionable business recommendations
- 3Specialize in qualitative research methods (ethnography, depth interviews) where human insight and empathy remain essential
- 4Build consulting and presentation skills - translating complex research into compelling stories that drive executive decisions
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