Content Marketer / Copywriter
Marketing & Public Relations
60%
Medium Risk
Task-Based Role
AI Impact Overview
Significant parts of this role may be automated or augmented by AI in the coming years. Developing complementary skills and staying adaptable will be important.
Past 3 Years
- 2022: Jasper AI and Copy.ai launched, generating marketing copy that passed basic quality thresholds for many use cases
- 2023: ChatGPT achieved human-level quality on routine copy (product descriptions, email subject lines, social posts), disrupting entry-level copywriting
- 2024: AI copywriting became standard practice, with 70% of marketing teams using AI for first drafts and high-volume content needs
2-5 Year Outlook
- By 2026, AI will write 80% of routine marketing copy, with human copywriters focusing on brand voice, creative campaigns, and emotional storytelling
- 2027: Entry-level copywriting positions will decline by 60%, while demand for senior creative directors and brand voice specialists increases
- By 2028, copywriters who survive will be those creating work AI cannot: breakthrough creative concepts, emotional narratives, and culturally resonant campaigns
Adaptation Strategies
- 1Elevate beyond commodity copy: develop skills in brand storytelling, creative concepting, and emotionally resonant long-form content
- 2Learn to direct AI effectively - become the creative director who guides AI output and elevates it to exceptional quality
- 3Specialize in high-stakes copy: fundraising, crisis communications, executive speeches, and conversion-critical landing pages
- 4Develop adjacent skills in content strategy, UX writing, or brand strategy to expand your value beyond pure copywriting
Related Roles to Consider
Stay Informed About Content Marketer / Copywriter
Get weekly updates on AI developments affecting this role and industry.